Value-Up

<가수라도 될 걸 그랬어>is a project that produces original music cover content based on Beyond Music IP sound sources, featuring a host who is currently gaining buzz on YouTube and social media (SNS). Actor ‘정희수’, currently active in the YouTube channel ‘뷰티풀너드’ and the band ‘고추잠자리’, is participating as the host of this project, presenting cover videos imbued with his unique personality.

<감성고 보컬부> is a cover channel centered around teenage student vocalists, creating organic buzz through song cover videos that showcase the unique charm and individuality of each student. Beyond this, it holds the potential to spark new music trends by encouraging younger generations to voluntarily sing and share a wide range of catalog songs. Through this process, the channel aims not only to provide aspiring young musicians with a platform for growth, but also to contribute to the healthy and sustainable revitalization of the music industry.

〈RE:FORMANCE〉 is a dance performance project featuring the hit crews ‘LACHICA’ and ‘YGX’. They put their own twist on iconic K-pop tracks like ‘Roly-Poly’ and ‘Abracadabra’, reimagining the choreography in their unique styles and turning it into performance films. The videos were released on the ‘Dingo Music’ YouTube channel and quickly spread across social media as viral dance challenges.

〈Re:Interpertation〉 is a remake project created in collaboration with the popular YouTube channel ‘JinYongJin’ and its main series, 〈Nonexistent Movies〉. In each episode, we brought back a beloved classic song, reimagined and performed live by a new artist. The remake tracks were released simultaneously with the episodes and are now available on all major music streaming platforms.

We teamed up with ‘FEVER TV’ (a music project YouTube channel by ‘NCSoft’) to create fresh new content like curated playlists and cover live performances — including unique series like 〈Just 10 Minutes〉 and 〈Fever Playlist〉.

In collaboration with the YouTube channel 〈YOUINRADIO〉 (hosted by ‘Yoo In-na’ and produced by ‘Merry-Go-Round’), we curated music specially tailored for the radio-style format. The playlists featured songs thoughtfully matched to different moods, situations, and everyday moments.

〈Music Festival ‘Come Together’ Project〉 is a music variety show designed to discover and support talented musicians from all over Korea. It’s all about giving local artists a stage to shine, helping them grow, and bringing fresh energy to the Korean music scene with new voices and stories. We’re here to celebrate the sounds of our own, in a way that feels real and refreshing.”

In partnership with fashion platform ‘MUSINSA’, we launched a special project celebrating the 30th anniversary of legendary ‘90s duo ‘DEUX’. As icons of both music and fashion, ‘DEUX’ helped define an era — and through this project, we revisited their cultural impact by releasing a commemorative LP and creating special content that shares their musical legacy with a new generation.