Value-Up
Where music finds its true worth
Merry-Go-Round 〈YOUINRADIO〉
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DAVICHI – 8282
SEO EUNKWANG – The Little Prince
In collaboration with the YouTube channel 〈YOUINRADIO〉 (hosted by ‘Yoo In-na’ and produced by ‘Merry-Go-Round’), we curated music specially tailored for the radio-style format. The playlists featured songs thoughtfully matched to different moods, situations, and everyday moments.
SBS 〈2023 Music Festival 'Come Together' Project〉
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Bandgirin – Telepathy (Orig. YOUNHA)
A.TRAIN – I am you, you are me (Orig. ZICO)
〈Music Festival ‘Come Together’ Project〉 is a music variety show designed to discover and support talented musicians from all over Korea. It’s all about giving local artists a stage to shine, helping them grow, and bringing fresh energy to the Korean music scene with new voices and stories. We’re here to celebrate the sounds of our own, in a way that feels real and refreshing.”
FEVER TV 〈JUST 10 MINUTES : LEVEL UP〉
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LABOUM – Fresh Adventure
NS Yoon-G – If You Love Me (Feat. Jay Park)
We teamed up with ‘FEVER TV’ (a music project YouTube channel by ‘NCSoft’) to create fresh new content like curated playlists and cover live performances — including unique series like 〈Just 10 Minutes〉 and 〈Fever Playlist〉.
Dingo Music 〈RE:FORMANCE〉
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DEUX – In the Summer
〈RE:FORMANCE〉 is a dance performance project featuring the hit crews ‘LACHICA’ and ‘YGX’. They put their own twist on iconic K-pop tracks like ‘Roly-Poly’ and ‘Abracadabra’, reimagining the choreography in their unique styles and turning it into performance films. The videos were released on the ‘Dingo Music’ YouTube channel and quickly spread across social media as viral dance challenges.
Dingo Music 〈RE:FORMANCE〉
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T-ARA – Roly-Poly / No.9
Brown Eyed Girls – How Come / Abracadabra
〈RE:FORMANCE〉 is a dance performance project featuring the hit crews ‘LACHICA’ and ‘YGX’. They put their own twist on iconic K-pop tracks like ‘Roly-Poly’ and ‘Abracadabra’, reimagining the choreography in their unique styles and turning it into performance films. The videos were released on the ‘Dingo Music’ YouTube channel and quickly spread across social media as viral dance challenges.
JinYongJin 〈Re:Interpertation〉
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JOYURI – A Poem Titled You (Orig. TAEYEON)
Jung Seung Hwan – Longing (Orig. Park Hyo Shin)
〈Re:Interpertation〉 is a remake project created in collaboration with the popular YouTube channel ‘JinYongJin’ and its main series, 〈Nonexistent Movies〉. In each episode, we brought back a beloved classic song, reimagined and performed live by a new artist. The remake tracks were released simultaneously with the episodes and are now available on all major music streaming platforms.
MUSINSA 〈DEUX 30th Anniversary Project〉
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In partnership with fashion platform ‘MUSINSA’, we launched a special project celebrating the 30th anniversary of legendary ‘90s duo ‘DEUX’. As icons of both music and fashion, ‘DEUX’ helped define an era — and through this project, we revisited their cultural impact by releasing a commemorative LP and creating special content that shares their musical legacy with a new generation.
